Behind the Scenes: WE Talk "Son of an Immigrant" on SBS Arabic Radio

We've got some exciting news to share. Our founder, Nathan Dagher, recently sat down for an exclusive interview on SBS Arabic Radio to dive deep into the story behind "Son of an Immigrant." But here's the kicker – it all started with a simple DM on Instagram. Let's get right into the interview highlights in under 300 words.

It all began when Hana Yassin from SBS Arabic Radio reached out to Nathan via Instagram. They sent a DM expressing their interest in featuring "Son of an Immigrant" on their show. Nathan, excited about the opportunity, gladly accepted.

Nathan noticed the absence of Arabic culture in Australian fashion and decided to do something about it. He wanted to create a brand that not only celebrated his heritage but also resonated with a broader audience.

In the interview, Nathan revealed the challenge of infusing Arab culture into contemporary fashion. He worked closely with Egyptian calligrapher Mohamed Hashem, who skillfully incorporated Arabic script into the "Son of an Immigrant" debut collection. The collaborative effort transformed a vision into reality.

We revealed that What's intriguing is that "Son of an Immigrant" isn't just gaining attention from the Arab community; it's attracting fashion enthusiasts from diverse backgrounds who appreciate the blend of heritage in every piece.

Nathan's mission extends beyond business; he aims to build a community that appreciates and celebrates Arab culture.

When asked about his secret to turning an idea into a successful business, Nathan emphasized the importance of taking that initial step without waiting for perfection. He believes ideas evolve as you go along, and waiting for the perfect moment can delay progress.

Want to catch the full interview and learn more about "Son of an Immigrant"? Tune in to SBS Arabic Radio's podcast here. Get ready for an insider's perspective on the brand's journey!