Discover how our recent photoshoot at the Persian Carpet Studio in Camperdown fused the beauty of heritage with the elegance of fashion. Vibrant Persian rugs, our talented models, and a seamless blend of cultures created a captivating visual story. We harnessed the power of both digital and vintage cameras to capture the essence of this unique setting, delivering a timeless aesthetic that pays homage to our roots. Stay tuned for stunning images and memorable moments as we continue weaving our heritage into the fabric of our fashion journey.

Get the inside scoop on Nathan Dagher's inspiring journey as he shares the story of "Son of an Immigrant" in an exclusive interview with SBS Arabic Radio. Discover how a simple Instagram DM led to a deep dive into the fusion of heritage and contemporary fashion, all wrapped up in the name that proudly celebrates immigrants in Australia. From challenges in infusing Arab culture into fashion to collaborative efforts with Egyptian calligrapher Mohamed Hashem, this interview reveals the heart and soul behind the brand. Plus, learn the secret to turning a business idea into a thriving reality. Don't miss the full interview on SBS Arabic Radio's podcast for an insider's perspective on "Son of an Immigrant."

SOAI First ever look book shoot in the dunes.

Season One’s Artist Spotlight: Mohammad Hesham

The origin of SON OF AN IMMIGRANT